I'm currently employed as a Senior User Experience Designer at a video game company located in Irvine, California.
Prior to my current position, I served as Senior Strategist of User Experience at an Internet Marketing Agency in Downtown San Diego. My work was involved in all aspects of researching and crafting user experiences, including heuristic analyses, persona development, information architecture, prototyping and user testing. I consulted Fortune 1000 companies and help them improve the user experience of their website as well as customer retention, conversion, and engagement.
My passion for the web began in the mid-90's, when a hobby sprung from building custom profile homepages using AOL Homepage's WYSIWYG editor. Feeling limited by WYSIWYG editors, I taught myself how to hand code HTML (albeit with tables back then) and starting building out websites for friends and non-profit organizations I was involved in.
As I pursued other interests and studied Cognitive Science at the University of California, San Diego, I became interested in the the cognitive science, neuroscience, and psychology behind human computer interaction. It was the combination of my interest in these fields and my experience in web development that took me on the path to where I am today.
If you would like to know more about me, feel free to contact me anytime.